CHAPTER 3
THE MOUNT RUSHMORE OF INNOVATION
Four faces to guide your innovation efforts
This chapter and the next one round out the foundational section of this book by describing key mind-sets that can increase your chances of successful innovation and highlighting a handful of pitfalls to avoid. Each chapter organizes key points around a central metaphor. Then part 2 details more specific guidance about how to tactically use these mind-sets and avoid these pitfalls.
Let’s start with what you should do. Want to do something different that has impact? Look to the four faces chiseled onto the Mount Rushmore of Innovation: (from left) A. G. Lafley, ...
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