TWO
Rule 1
Shape the Future
To shape the future, be a strategist:
1. Stay curious and develop a point of view about your own future.
2. Invite your savviest outsiders inside.
3. Engage the organization—no “one” knows enough.
4. Create strategic traction within the organization.
STRATEGY IS BEING CLEAR about where you want to go. That strategic end point may be defending a strong and lucrative niche (think here of Harvard University or IBM); or setting speed records in getting new products and services to market (how many new businesses and products has Google launched?); or perfecting a set of capabilities that combine in ways that that no competitor could hope to replicate (consider the winning selection of capabilities behind any Disney theme ...
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