CONCLUSION
The rules of brand storytelling are changing. With the evolution of social networks, the unspoken etiquette of digital communities, and consumer expectations comes a seismic shift in how we source, create, and share our stories.
In this book we discussed the biggest changes we have seen to date and what you can do to address them. We won’t recap them here. Instead, we want to remind you—regardless of your role, the industry you are in, or the size of your company—of the mentality shifts that are necessary to become a great brand storyteller:
From Brand-Centric to Customer-Centric
It’s not about you; it’s about them. Create ...
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