Part III
En Marche! Tools and Methodologies for Automotive Manufacturers and Suppliers
I always believed ironing boards are just surfboards that gave up on their dreams and got real jobs.
—UNKNOWN
One participant from a German delegation of premium manufacturer representatives asked what Silicon Valley thought of the German automobile industry. A good question. When I arrived in 2001, I was surprised at the number of German car brands I saw. The selection of brands and models—Mercedes, BMW, Porsche, and Volkswagen—was similar to what you see on German roads. Everybody who could afford it—and many in Silicon Valley can—drove a car “made in Germany.” This is not really surprising because German engineering still sets the standard in terms of quality ...
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