CHAPTER 7PRESENTING YOUR C-SUITE FINDINGS
The presentation of the material you have collected can sometimes be overwhelming to a prospect. In this chapter, we will cover the use of presentation options, formatting, graphics usage, and content. Each section will help you lay out the best design for you (and others in your organization) to use to present the material in a manner that is creative, concise, and complete.
Presenting the findings of your research is not always easy. We have reviewed ROI models, PowerPoint™ presentations, proposals, and many other ways of delivering information that sales professionals have created for their prospects, and it is a sorry state of affairs. Sometimes the value gets lost in the presentation because it is ...
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