CHAPTER SEVENSTRATEGIC MANAGEMENT
William A. Brown
This chapter explores strategic decision areas that nonprofit managers consider as they work to achieve public-benefit outcomes and sustain organizational operations. The chapter introduces a framework to guide strategic thinking in three areas: (1) interpreting external opportunities and threats, (2) building organizational capabilities, and (3) ensuring performance objectives. Before discussing the nonprofit strategic management framework, it is necessary to place this chapter in relation to others in the handbook and define a couple of concepts from strategy literature.
Strategic management encompasses strategy formation (what are we going to do?) and strategy implementation (how are we ...
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