Crowdfunding
Perhaps the most exciting part of the JOBS Act relates to crowdfunding. This chapter describes crowdfunding in detail and reviews how small businesses can use the technique to raise money.
What Is Crowdfunding?
Crowdfunding is a business financing technique that uses online social networks linked to a Web-based platform to raise money. It is as if, by having a Facebook page, you can generate donations (business financing capital) to finance something like an artistic project, a product, or a company. Imagine being able to raise money for your firm via eBay. Figure 5-1 illustrates a typical crowdfunding path.
Figure 5-1. Crowdfunding ...
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