CHAPTER 23 Going Global—Doing Business in World Markets

“It has been said that arguing against globalization is like arguing against the laws of gravity.”

—Kofi Annan, secretary-general of the United Nations, in 2001.

This chapter presents an overview of the legal and business issues involved in bringing your company and its products and services into the global marketplace.

BACKGROUND: GLOBALIZATION OF INFORMATION TECHNOLOGY

If you have a compelling digital technology product or service offering and your business is limited to just the USA, you are missing a great opportunity. There are vast and growing markets overseas for information technology. In addition, globalization can provide you resources, technology, talent, and partners.

THE ...

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