CHAPTER 15 Commercial Distribution—Part II
EMBEDDED, COMPONENT, AND OTHER DISTRIBUTION DEAL VARIATIONS
New technologies that evolved from the cumulative innovations of the past halfcentury have now begun to bring about dramatic changes in the way goods and services are produced and in the way they are distributed to final users.
—Alan Greenspan, while Federal Reserve Chairman, at the Boston College Conference on the New Economy, March 2000
IN THIS CHAPTER
This chapter discusses some additional important distribution arrangements in the digital economy:
Rebranding deals. Bundling deals.
Embedded/software component deals.
These are not exclusive ...
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