CHAPTER 4 Trademarks and Domain Names
No one was ever fired for buying IBM.
—Anonymous
This chapter is about brands, the words and symbols that identify the source of products and services. A strong brand can help bring customers to your products and services. Brands provide credibility. Building and implementing legal protection for your brand are essential ingredients in the success of a digital technology business. The legal name for a brand is a trademark.
IN THIS CHAPTER
This chapter covers the following topics, all from a software, Internet and digital technology perspective:
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