Introduction

What would you do if you were told that your company will lose its competitive advantage or even go out of business in five years? What would you do today to save it? You might think of expanding into new markets, increasing margins, improving efficiencies, and cutting costs. But the truth is none of these incremental improvements is sufficient to save your business from the disruption that’s happening all around us.

The world we’re in today is experiencing an acceleration of technological advancement. We have seen disruption enabled by advancements emerging both in vertical markets and across industry sectors. The time taken to create and scale something from scratch is short—weeks, if not days. While these advancements bring opportunities, ...

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