CHAPTER 2

Defining Mindset Components

21st century insights and skills require awareness and management of mindset.

A small software company and a large hardware company decided to create a partnership to build out and offer a new line of products together. Managers were assigned from both companies to work together, to build stakeholdership, and to design the product line using both sets of expertise. Defining a new offering that combined expertise was the easiest part of the partnership. They would not be successful unless they could agree on the mindset factors that would facilitate this work. Goals, values, beliefs, and mode of work had to make a common platform in order to effectively build joint products.

Smaller companies usually have ...

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