Chapter | five
It’s in the can. Now What?
After you complete your film, you’re at the stage where you start getting eager to find distribution. You’ve put in all this hard work, and it’s time to get your film out there and find its audience.
Many filmmakers’ instinct when they have a finished product is to immediately start shopping it to every distributor in sight. However, this is not an effective approach. I advise taking a more methodical approach to finding distribution for your film, which I outline in this chapter.
For example, the first thing you should do before you even start approaching anyone to distribute or represent your film is to put a solid strategy in place. You don’t want to be haphazardly submitting items to distributors ...
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