The Inscrutable Shopper

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Contents

Introduction

Part I: Retailing and the Consumer

Chapter 1: A Brief History of the Consumer Society

Chapter 2: A Brief History of Shopping

Chapter 3: The Inscrutable Shopper

Part II: Elements of Consumer Resistance

Chapter 4: A Model of Consumer Resistance

Chapter 5: Responses: Mainstream and Fringe

Part III: The Strategic Retailer

Chapter 6: Implications for Retailers

Chapter 7: Responsible Retailing

Chapter 8: Best Practice Considerations

Chapter 9: Conclusion

Notes

References

Recommended Reading

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