CHAPTER NINE
THERE IS GOOD MONEY ANDTHERE IS BAD MONEY
Does it matter whose money funds the business I want to grow? How might the expectations of the suppliers of my capital constrain the decisions I’ll be able to make? Is there something about venture capital that does a better job nurturing disruptive businesses than corporate capital? What can corporate executives do to ensure that the expectations that accompany their funding will cause managers to correctly make the decisions that will lead to success?
Getting funded is an obsession for most innovators with a great idea; as a result, most research about raising capital has focused on how to get it. For corporate entrepreneurs, writers often describe the capital budgeting process as a cumbersome ...
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