PART ONE
Identify Opportunities
With the precursors to innovation in place, the next seven chapters describe a three-step process to develop a disruptive business in identified growth domains. The first step is to spot opportunities to create novel growth businesses. Identifying these opportunities requires thinking and acting in new ways. Instead of targeting demanding customers, think about customers who for one reason or another cannot consume (chapter 2), or consider the least demanding customers who might be seeking a different solution (chapter 3). Rather than just asking what solutions customers actively want, try to understand the problems ...
Get The Innovator's Guide to Growth: Putting Disruptive Innovation to Work now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
