APPENDIX
Frequently Asked Questions
MANY OF THE CORE CONCEPTS that underpin this book are elegant in their simplicity. Yet the real world can be a complicated place. This appendix provides suggested answers to a few of the tough questions we are asked most frequently.
1. Isn’t disruption just a buzzword? Won’t it fade away over the next few years?
The concept of disruption originated in academic research conducted more than fifteen years ago, so it is not a flash-in-the pan concept. Also, the concepts described in this book that go well beyond the core disruptive model can help companies address timeless problems related to growth and innovation.
2. I’m not creative. How can I be innovative?
Many times, managers selected to participate in innovation-related ...
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