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The DNA of Disruptive Innovators
“I want to put a ding in the universe.”
—Steve Jobs, founder and longtime CEO, Apple Inc.
DO I KNOW HOW to generate innovative, even disruptive, business ideas? Do I know how to find creative people or how to train people to think outside the box? These questions stump most senior executives, who know that the ability to innovate is the “secret sauce” of business success. Unfortunately, most of us know very little about what makes one person more creative than another. Perhaps for this reason, we stand in awe of visionary entrepreneurs such as Apple’s longtime CEO Steve Jobs, Amazon’s Jeff Bezos, and Tesla’s Elon Musk. How do these people come up with groundbreaking ideas? If it were possible to discover ...
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