CHAPTER 6

Define the Right Product

Use hypothesis-driven specifications to get your team exploring solutions and delivering on outcomes.

What you’ll learn in this chapter

1  How to deliver hypothesis-driven and contextually relevant product specifications for any initiative, aligning stakeholders and allowing you and your team to focus.

2  The principles and benefits behind tightly constraining a product initiative’s goals and scope to speed time-to-market, reduce risk, and avoid overinvestment.

3  How to apply a five-step top-down framework and a powerful, yet concise, product-specification template.

What Makes a Great Product Specification?

Before a prioritized initiative moves into the delivery phase—where design and engineering will formally ...

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