CHAPTER 6
Define the Right Product
Use hypothesis-driven specifications to get your team exploring solutions and delivering on outcomes.
What you’ll learn in this chapter
1 How to deliver hypothesis-driven and contextually relevant product specifications for any initiative, aligning stakeholders and allowing you and your team to focus.
2 The principles and benefits behind tightly constraining a product initiative’s goals and scope to speed time-to-market, reduce risk, and avoid overinvestment.
3 How to apply a five-step top-down framework and a powerful, yet concise, product-specification template.
What Makes a Great Product Specification?
Before a prioritized initiative moves into the delivery phase—where design and engineering will formally ...
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