Chapter One
INTRODUCTION
Corporations have changed the world radically in so many areas: medicine, consumer goods, transport, finance, agriculture, entertainment, communications. And they’ve done so by combining organizational abilities with the unique human capacity to imagine: the ability to see and create things that had never existed.
Who in the 1500s would have thought it would be possible to manufacture so many shoes and distribute them around the world? Who would have thought that writing and staging plays would turn into the television and movie industries, with performers given the same status as the nobility in ancient Rome? Who would have thought that a few people and a team of machines could run farms the size of small countries? ...
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