CHAPTER 3
Diversifying the Hunt
JIM KOCH IS THE FOUNDER and chairman of the Boston Beer Company, best known for its flagship brand, Samuel Adams Boston Lager. He recalls that in his former career as a management consultant in Boston, he seldom thought explicitly about how and where to find ideas. As a consequence, he did not come up with very many of them, in his estimation. That changed, however, in the early 1980s, when Koch decided to strike out on his own and explore entrepreneurial possibilities. Suddenly the ideas started bubbling up around ...
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