Case In Point: American Greetings
American Greetings Corporation is a leading manufacturer of social expression products. It generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. American Greetings has the largest collection of electronic greetings on the Web, including cards available at www.AmericanGreetings.com through AG Interactive, Inc., the company's online division.
AG Interactive drives millions of unique visitors from paid search and other online media sources. Their goal is to convert this traffic using online registration for a free trial subscription (which later converts to a paid subscription to AmericanGreetings.com).
In the past, this online traffic ...
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