The End Result of a Strong Investor Relations Program
A successful IR program can be characterized by less volatility in the price of the stock, a value that increases with performance, the respect of the investment community, and the ability of the company to return to the market for additional capital. Some of the desired results, which can be used for benchmarking and evaluation purposes, include:
- A changing shareholder base: getting the investors you want
- Analytical coverage by analysts who have intimate knowledge of the company and actively support the stock
- Lower volatility, with the stock price moving up steadily with minimum fluctuation
- Positive coverage in the media that is read or seen by investors
- A fair valuation of the stock
- Ultimately, ...
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