Integration
Listening to many of those writing and speaking about the new communication landscape, one might conclude that all communication is social and older methods of communication are relics of a bygone era.
Nothing could be further from the truth. Throughout history, new media has never completely killed old media. Rather, old media adapts to the realities of the new landscape, often (but not always) shrinking as they continue to exist based on their strengths. For example, radio did not die when television became popular. However, much of the programming that filled the radio airwaves was abdicated to television: soap operas, variety shows, dramas, and comedies. Radio thrived, though, by presenting content best suited to audio: music ...
Get The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
