Ethical Triage
Professional communicators should learn to perform triage when confronted with ethical choices. All ethical choices are not the same. It is a waste of time to treat them all alike. It pays off to know how to distinguish among ethical situations, problems, and dilemmas.
Ethical situations are fairly simple and straightforward; and to solve them, all a professional needs to do is to act professionally—to do what is right. There is really not too much to be debated—although you may need to spend some time educating the misinformed or misguided. For example, someone asks a communicator to omit legally required information from a press release or to put an unsubstantiated statement in an advertisement. The professional knows what to ...
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