The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

The Relationship between Organizational Culture and National Culture

One important aspect of organizational culture is the interrelationship between organizational culture and national culture. Globalization is a fact of life, connecting businesses and markets across distances wider and more complex than ever before. Sales offices, manufacturing operations, staff and line functions now span the globe far from an organization's traditional headquarters. Leadership and control functions, aided by technology, impose the corporate brand of the corporate culture through the filter of the local national culture. Global organizations are learning more about how to conduct business simultaneously in many different economic, social, and political environments ...