Chapter 8. The Business Plan
The Entrepreneur: The business plan for the customer and market.
The Customer: Is your product better than the competition?
The Investor: When will I get my return on investment (ROI)?
Chapter 9. The Customer
The Entrepreneur: What is the value proposition for the customer?
The Customer: Does the customer survey support your customer hypothesis?
The Investor: Beachhead strategy to acquire and retain the customers.
Chapter 10. The Market
The Entrepreneur: Business strategy for product differentiation.
The Customer: The product buzz, acquire and retain customers.
The Investor: Barriers to enter the market, market size and growth, and industry trends.
Always have time to think.
—Professor ...
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