Introduction

If it were easy to be an entrepreneur, everybody would do it.

—Robert Kiyosaki

In my experience, companies fail for two main reasons: The team dynamics change as the company grows and/or lack of money. This book will address these key business topics and additional issues typically faced by new ventures. First, we will evaluate commercially successful companies that took their concept to market. Next, we learn the vocabulary of the investor, customer, and management team to maximize the successful process of taking a concept to market. The questions we will address are the following: What are the skills and tools required for starting a new venture? What are the characteristics of an inventor, an entrepreneur, and a CEO? Do consumers ...

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