Index

Attorneys, 21, 42

investors, 99–100

lawyers, 97–99

Balance sheet, 85

Bayh-Dole Act, 41

Board observers, 22

Board of advisors, 22

Board of directors, 22

Branding

and customer, 50–51

go-to-market plan, 79–80

Budget, 85

Business attorney, 42

Business CEO, 14–15

Business ecosystem, 2

Business model

customer, 75

entrepreneur, 73–75

financial plan, 83–87

go-to-market plan, 79–82

investor, 75–76

template, 76–77

Business person, 2

Business problems

customer, 37–38

entrepreneur, 36–37

investor, 38–40

Business strategy

customer survey, 62–64

entrepreneur, 61

investor, 64

plan

company pitch and investor, 57–58

customer survey, 56–57

document, 55–56

entrepreneur, 56

executive summary, 56

go-to-market plan, 56

investor, 57

Cap Table, 45

CEO, 14–16

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