Introduction
Is there is a clearly defined company plan to achieve broad market penetration? The plan should provide a well-defined sales strategy. The company needs to establish necessary partnerships with manufacturers and distributors, and also have a sales and marketing plan. A big decision for the company is whether to do this with internal resources or by outsourcing for the go-to-market plan. The customer may need to experience your product before a purchase. The customer reactions need to be understood. The customer should be able to differentiate your product from the competition. There are some investors that like a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the product in the ...
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