There is always competition, perceived or not, or alternative solutions.
—Angel Investor Philosophy
Introduction
Your protected product needs to be differentiated from the competition. The biggest red flag to an investor is “There is no competition.” If an investor hears those words, it is unlikely the entrepreneur will get funded. Remember, the CEO is presenting in front of 50 to 100 investors with domain expertise, a strong network of business associates, and 10 to 50 years of business experience.
I have never been in an investor screening where the investors did not know the product, customer, and market. They always know the competitive products, past and present products, and perceived or not perceived or alternative ...
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