Introduction
You want to deliver a solution to make life easier or healthier. The problem doesn’t have to be one that nobody else is tackling; it can just as easily be a problem no one has dealt with effectively. Can you look at the problem differently and offer a unique solution?
We have seen many interesting scientific solutions for business problems. But some of these solutions do not become commercially viable. Basic research can address fundamental questions that may disrupt the commercial status quo of the market. The future of successful products is hard to predict because of the convoluted path to the market. If it was easy to predict winners, then all investors would be very rich.
Conversely, commercially viable ...
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