ABOUT THE AUTHORS

David Schonthal

David Schonthal is an award‐winning professor of Innovation & Entrepreneurship at the Kellogg School of Management, where he teaches courses on new venture creation, design thinking, health care innovation, and creativity. In addition to his teaching, he also serves as the faculty director of Kellogg's Zell Fellows Program, a selective venture accelerator program designed to help student entrepreneurs successfully launch or acquire new businesses.

Outside of Kellogg, David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world‐renowned design firm IDEO, and currently serves as an Operating Partner at 7Wire Ventures, a health care technology‐focused venture capital firm. David is a Global Advisor at Design for Ventures (D4V), a Tokyo‐based early‐stage venture capital fund that invests in design‐led Japanese startups, and is the co‐founder of MATTER, a 25,000‐square‐foot innovation center in downtown Chicago focused on catalyzing and supporting health care entrepreneurship.

David lives just outside of Chicago with his wife, Erin, and kids, Annie and Teddy. As much as David would like to think he's one‐of‐a‐kind…he's actually a triplet.

Loran Nordgren

Loran Nordgren is a professor at the Kellogg School of Management. Loran is one‐part behavioral scientist, one‐part lecturer, and one‐part practitioner. As a behavioral scientist, his research explores the psychological forces ...

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