The Hook

CHAPTER 18The Magic of Story

There is no greater agony than bearing an untold story inside you.

—Maya Angelou, I Know Why the Caged Bird Sings

To conclude, I’d like to share with you some final thoughts on the power of narratives.

Heart-centered

As you continue to think about the ideas in this book and hone your storytelling skills with all the tools presented in these pages, I hope your index finger that may once have been pointing up at your head is now pointing down toward your heart.

And, if you allow yourself to be more heart-centered, I believe you will also find that your stories are more effective and more resonant with the hearts and minds of your customers and consumers.

With power comes responsibility

Now, before this book ends, here’s ...