Contents - The Hidden Agenda: A Proven Way to Win Business and Create a Following [Book]

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Contents

Praise for Kevin Allen and The Hidden Agenda

Acknowledgments

Introduction: The Heart of the Matter

Who? Finding the Hidden Agenda

1 Defining the Hidden Agenda

2 The Conceptual Target

3 Uncovering the Hidden Agenda

What? Connecting to the Hidden Agenda

6 Real Ambition

How? Speaking to the Hidden Agenda

7 Your Win Strategy

8 The Advocate’s Approach

9 The Power of Storytelling

Further Reading

Introduce Kevin and his powerful approach to your organization

About the Author’s Work with Clients

Additional Resources from Kevin Allen

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