Contents
Why people succeed and why they fail at large scale-change. The eight-step path to success. The primary challenge at each stage in the process. How people meet the challenge. The critical distinction between see-feel-change and analysis-think-change.
Raising a feeling of urgency so that people start telling each other “we must do something” about the problems and opportunities. Reducing the complacency, fear, and anger that prevent change from starting.
Helping pull together the right group of people with the right characteristics and sufficient power to drive the change effort. Helping them to behave with trust and emotional ...
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