The Handbook of Marketing Strategy for Life Science Companies

List of Tables

Table 3.1 Checklist to Assess a Company’s Current Capabilities

Table 3.2 Major Steps toward Commercialization in Therapeutics—Scientific Track

Table 3.3 Major Steps toward Commercialization in Therapeutics—Marketing Track

Table 3.4 Sample Competitive Profile Checklist

Table 3.5 Demo of a Weighted Score Evaluation of Competitive Space

Table 3.6 Sample Serviceable Available Market Development

Table 3.7 Customer Funnel Table Sample

Table 4.1 Examples of Differentiation Tactics

Table 4.2 Summary of Marketing Strategies

Table 4.3 Example of an ICE Score Table

Table 4.4 The 19 Communication Channels Used in the Bullseye Framework

Table 4.5 Summary of Distribution Strategies

Table 4.6 Application of the AARRR! Framework

Table 5.1 Sample ...