The Handbook of International Advertising Research

List of Tables

3.1	Advertising as percentage of sales, 2009
3.2	Prices of leading Unilever brands adjusted for inflation
3.3	Price of eyeglasses with and without advertising, 1963
3.4	Ten British product categories: Manufacturers’ sales and advertising (both at 1990 prices)
4.1	Global advertising spending by regions in 2009
4.2	Top 15 advertising markets ($ in billions)
4.3	World’s top 10 advertising groups from 2001 to 2009
4.4	World’s top five advertising groups in 2009 ($ in millions)
4.5	Top 10 advertising agencies in the world from 2001 to 2009
5.1	List of account planning studies by country, focus, framework, and method
6.1	Two approaches to media planning
7.1	Relationship between buying intention and actual buying of environmentally friendly products
7.2	Textual orientation: Power distance, individualism, and uncertainty avoidance
7.3	Use of Internet for various purposes
10.1	Scholarly research on viral advertising
15.1	Summary of coding schemes by Courtney and Lockeretz (1971); McArthur and Resko (1975); and Goffman (1979)
15.2	Comparative studies on gender roles in advertising
15.3	Classification of countries along MAS and GEM
16.1	Attention and memory effects studies in international advertising
21.1	Model of children’s responses to advertising
23.1	IMC research topics in journals
23.2	Reliability of the content analysis
23.3	Articles by journal and period
23.4	IMC journal articles by author
23.5	Research topics by period
23.6	Research topics by journal
23.7	Research method by topic
23.8	Statistical methods by period
23.9