The Handbook of International Advertising Research

List of Figures

3.1	Shift in demand curve for Andrex
3.2	Shift in demand curve from elastic to inelastic
3.3	Shift in demand curve from inelastic to elastic
3.4	Long-term movements in the avocado market
3.5	The advertising-intensiveness curve
3.6	Short-term effects of advertising (STAS deciles)
3.7	Medium-term effects of advertising (deciles)
7.1	Understanding cultural values of consumers through international advertising research
9.1	Individuals using the Internet per 100 inhabitants
9.2	Mobile phone subscriptions per 100 inhabitants
9.3	Worldwide online advertising spending, 2009–2013
9.4	US and global social media advertising spending, 2011–2013
10.1	Timeline of viral marketing and key advertisements
11.1	Left brain and right brain
11.2	Origami birds
21.1	Drawings by a Chinese girl in the age group
21.2	A proposed framework for research on international advertising and children
23.1	Interplay of levels and pillars of IMC
24.1	Moss nested model. The role of public relations in the strategic management of organizations
24.2	DeSanto strategic communication model