INTRODUCTION
In the first theme of The GuruBook—entrepreneurship— the book’s gurus give you input to a number of subjects, including
• How you start a business without an idea
• Why some ideas succeed while others fail
• What entrepreneurs can learn from established businesses and vice versa
• How you can be enterprising, no matter what phase your organization is in
As the book’s editor and a serial entrepreneur, I know entrepreneurship as something that is inspirational, rewarding, demanding, and difficult. It is a craft where you are constantly developing and testing, getting inspiration, developing further, and starting over.
The majority of the successful entrepreneurs that ...
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