CHAPTER 10

Can Eco-standards and Certification Create Competitive Advantage for a Luxury Resort?1

Glenn Knape, General Manager of Damaí Lovina Villas, wandered the small luxury hotel’s grounds looking out over the property’s rice paddy fields located on the island of Bali, Indonesia. His gaze was drawn to the property’s gardens full of organic produce destined for the resort’s restaurant. He turned to see the hotel’s outdoor spa, which was surrounded by waterfalls that captured and reclaimed fertile topsoil for use by neighboring farms. In the four years since his arrival in 2002, Knape had strived to make Damaí more sustainable by building on his experience as food service manager at the 2000 Sydney Olympics. The experience had taught him how ...

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