CHAPTER 2

The Hospitality Industry and the Rise of Sustainable Tourism

In the 1950s, the Caribbean region began to emerge as one of the world’s major tourist destinations. Travelers eager to escape cold winters began flying to the white sand beaches and year-round sun of the nearby Caribbean. The rise of cheap air travel and the common language of the many Caribbean Islands encouraged travel to the region, particularly to the Bahamas and Jamaica. International tourist arrivals to these English-speaking islands jumped from less than 100,000 in 1940 to more than 2.5 million by 1990.

Islanders saw tourism as a way to boost employment and stimulate economic development as tourist dollars rippled through the island economies, pumping up local businesses ...

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