Book description
“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”
Toni Hunter, Partner, George Hay Chartered Accountants
“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”
Charlie Lawson, National Director, BNI UK & Ireland
The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.
Discover:
- Simple steps to build your profile
- How to market and sell yourself with ease and confidence
- Techniques to make your clients come to you
“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”
Richard Newton, award-winning author of The Management Book
Table of contents
- Cover
- Title page
- Contents
- About the authors
- Authors’ acknowledgements
- Publisher’s acknowledgements
- Foreword
- Introduction
- Part 1 Determining what your thing is
- Part 2 Packaging your brand
- Part 3 How to build your visibility and profile to generate high-quality, warm leads
- Part 4 Turning leads into clients
- Part 5 The business of your brand
- Index
- Endorsement
- Imprint
Product information
- Title: The Go-To Expert
- Author(s):
- Release date: March 2014
- Publisher(s): FT Publishing International
- ISBN: 9781292014920
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