Personal Notes1 for a Reconceptualization of Intercultural Communication Competence
In this essay, Gust A. Yep challenges the Eurocentric conceptualization of intercultural communication competence, which assumes the U.S. American, White, middle-class culture as the center, or “ideal order,” against which other cultures are measured and judged. He critiques the prevalent proclivity to view intercultural communication as interpersonal encounters with the Other. He then reviews the current competence research literature and discusses five critical issues in reconsidering intercultural communication competence: (1) the hegemonic definition of culture; (2) power; (3) ideology; (4) history; and (5) the centrality ...
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