CHAPTER 2

A World Without Work?

Machines don’t need to be human to be as effective as a human.

One thing is clear looking ahead, it’s this: work as we know it will never be the same again. With every rule book thrown out thanks to the COVID-19 pandemic, 2021 is the year of possibilities. There’s never been a better time to head back to the drawing board and take a chance on big ideas.1

The old cliché, that employees are our greatest asset, is more relevant today than at any time since the Industrial Revolution. Why? All businesses have access to the same technology. They have access to the same processes and procedures. They have access to the same suppliers that support the business. So, the competitive advantage is still the people who are ...

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