Preface
On Christmas eve, 1968, the Apollo 8 command module became the first human-made object to orbit the moon. During its journey back to earth, a ground controller’s son asked his dad, “Who’s flying the spacecraft?” When the question was relayed up to the homebound crew, astronaut Bill Anders replied, “I think Sir Isaac Newton is doing most of the driving now.”
Like that curious lad, I’d like to pose a question: Who’s managing your company? You might be tempted to answer, “the CEO,” or “the executive team,” or “all of us in middle management.” And you’d be right, but that wouldn’t be the whole truth. To a large extent, your company is being managed right now by a small coterie of long-departed theorists and practitioners who invented the ...
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