Marketing
Again, what underpins your section on marketing has different nuances, depending on whether yours is an established or start-up business.
In an established business
Your backer needs to know that yours is a market-driven firm. You make products or supply services to customers that fill an identified customer need and convey definable benefits to customers.
And your backer needs to know that you will deploy a coherent array of marketing tools to ensure that customers are sufficiently aware of these benefits that they will purchase your products or services in sufficient quantities and at the right prices for you to make your plan.
Don’t make the mistake of confusing marketing with advertising. The latter is just one component of a component ...
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