The FT Essential Guide to Writing a Business Plan, 3rd Edition

CHAPTER 6

RESOURCES

‘It’s not the size of the dog in the fight, it’s the size of the fight in the dog.’

Mark Twain

In this chapter:

• ■Management
  • –In an established business
  • –In a start-up
• ■Marketing
  • –In an established business
  • –In a start-up
• ■Operations and capital expenditure
  • –Supplies
  • –Purchasing
  • –Manufacture or service provision
  • –Research and development
  • –Distribution, storage and logistics
  • –Sales
  • –Customer service and technical support
  • –Systems and IT
  • –Quality and financial control
  • –Regulatory compliance
• ■Resource risks and opportunities

In the previous chapter you set out your firm’s strategy over the next few years. You explained how you plan to strengthen its competitive position in strategically selected product/market segments ...