CHAPTER 4
COMPETITION
‘Competition’s a bitch – but that’s what gives us puppies.’
Unattributed
In this chapter:
- ■Your competitors
- ■Competitive intensity
- ■Competition in a start-up
- ■Industry competition risks and opportunities
It’s a shame about competition. If your business were the only provider of your product or service, customers would be queuing round the block and you could charge them what you like, within reason.
But life isn’t like that. There is always competition. And the more successful your business, the more likely it is that competitors will be eyeing your market.
So, why is competition dismissed, almost as an irrelevance, in so many business plans? In 8 out of ...
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