The Freelancer's Guide to Corporate Event Design: From Technology Fundamentals to Scenic and Environmental Design

CHAPTER 1

An Overview

WHAT IS A CORPORATE EVENT?

The phrase corporate events covers a wide variety of meetings and events, and the use of the word corporate can be misleading. The craft is not limited only to corporate meetings; it can also be applied to association gatherings, large nonprofit meetings, speaking engagements, training seminars, and any number of special events. The craft of corporate events has also been referred to as business theater; corporate theater; and conference, seminar, or event planning. Although each name can describe a specific element of the trade, the names are often used interchangeably.

The inclusion of the word ...